E&M
2012/4
è ricercatrice post-doc all’Istituto di Marketing e Comunicazione Aziendale presso l’Università della Svizzera Italiana (Lugano) e Fellow del Knowledge Group Marketing and Sales della SDA Bocconi School of Management. Ha ottenuto un PhD in Business Administration and Management (major: Marketing) presso l’Università Bocconi.
Fantastical thinking, transportation and persuasion in advertising
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