E&M
2022/1
Contents
Dossier. Introduction
Dossier. Innovation & Tradition
Strength and Fragility of Reading
The Digital Transition of Museums
Innovation Strategies for Museum Collections
Dossier. The 2030 Agenda and Local Territories
Cultural Welfare Beyond Experimentation
Capitals of Culture: Experimenting with the Future
Corporate Collections and Business Performance
Digital Nomadism as an Opportunity for Tourism
Focus. Introduction
Focus. Businesses Face the Challenge of Covid-19
The Reaction to the Shock, Defined by Change
The Strength of the Example of the Italian Manufacturing System
Digital marketing
The New Logics and Growth Trajectories of Powered Advertising
Organization and People Management
Creativity in Businesses, between Myths and Good Managerial Practices
Economic sociology
è SDA Professor of Marketing. Insegna nei corsi ACME e Marketing Management e nel MAMA, il nuovo Master SDA Bocconi dedicato all’amministrazione e management dell’arte (in collaborazione con Musei Vaticani, FAI, Fondazione Musei Civici Venezia, Filarmonica della Scala, Arena di Verona, Teatro Franco Partenti, SKY Arte, Skira e Art Newspaper e Casa d’Aste Christies). È presidente FAI Lombardia. In particolare l’ambito di interesse e ricerca è il marketing esperienziale, consumer behaviour e il marketing in contesti edonistici (arte, turismo, heritage)
è Professore Ordinario di Economia e Gestione delle Imprese presso l'Università Bocconi e Professor di Marketing presso la SDA Bocconi.
Related contents
Articolo
The Impact of NFTs on the Art World
di Pola FrancescaBook access is for subscribers only
- Legend:
- Enter
- For registered
- For subscribers