E&M

2024/1

Valentina Fornari

Hearing Aid Industry. The Hi-Tech Human Side

The hearing aid industry offers lucrative opportunities for companies that can create distinctive and high-quality value propositions due to a combination of surging global demand and relatively low market penetration. While innovation, technology, and data science are key drivers for success in this competitive landscape, the industry's hallmark of personalized service elevates the human touch as the true differentiator. For the customer – often a patient – the measure of recovery isn't just reflected on the decibel scale of hearing, but rather in the profound emotional impact of restored sound. In this article, we explore the structure of the hearing aid market and the customer journey, shedding light on the critical elements that drive competitive advantage.

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