E&M
2024/1
Contents
Editorial
Focus. Protecting the Ocean: A New Challenge
A New Challenge for All. Protecting the Ocean for a Sustainable Planet
Beyond Awareness. Calling Companies to Action
The Future of the Blue Economy. From Risk Mitigation to Business Opportunities
The Ocean Disclosure Initiative. A New Platform for Collective Change
Visual Readings
Themes
Capital Markets. A Key Asset for Growth
Ethical Challenges of Artificial Intelligence
Key Factors for Managing AI in Business
A Learning Orientation to Improve Impact Across Sectors
European Management Model: A Reality or a Chimera?
The Need to Transform Marketing Practices
Hearing Aid Industry. The Hi-Tech Human Side
The hearing aid industry offers lucrative opportunities for companies that can create distinctive and high-quality value propositions due to a combination of surging global demand and relatively low market penetration. While innovation, technology, and data science are key drivers for success in this competitive landscape, the industry's hallmark of personalized service elevates the human touch as the true differentiator. For the customer – often a patient – the measure of recovery isn't just reflected on the decibel scale of hearing, but rather in the profound emotional impact of restored sound. In this article, we explore the structure of the hearing aid market and the customer journey, shedding light on the critical elements that drive competitive advantage.