E&M

2024/2

Stefania Borghini Armando Cirrincione Laura Colm Aasha Gaur Beatrice Medici Francesco Sorbino

At the Wheel with Gen Z. Charting the Roadmap for Future Urban Mobility

The article examines the current and future urban mobility preferences and behaviors of Gen Z in the context of developing smart, sustainable cities. Using a mixed-methods approach, the study identifies four clusters of Gen Z urban movers and mobility preferences, providing insights for urban mobility companies and highlighting challenges, opportunities, and the need for tailored solutions and educational initiatives for young urban consumers.

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