E&M
2024/2
At the Wheel with Gen Z. Charting the Roadmap for Future Urban Mobility
The article examines the current and future urban mobility preferences and behaviors of Gen Z in the context of developing smart, sustainable cities. Using a mixed-methods approach, the study identifies four clusters of Gen Z urban movers and mobility preferences, providing insights for urban mobility companies and highlighting challenges, opportunities, and the need for tailored solutions and educational initiatives for young urban consumers.