Dossier. Desire for Luxury: Experiences, Practices, Values
Focus. The Artificial Era (but not too much)
Excellence Becomes a Group: the Case of Florence
Italy is among the leaders in the luxury market. Success is largely determined by the skills and expertise of those who work behind the scenes of the brands in an organized and effective manner, to the point of attracting foreign companies to open subsidiaries in our country – one of the very few Italian industries to do so. However, it is the ability to build networks that has been the additional key that has allowed many Italian brands to establish an even stronger presence: the case of Florence is among the most emblematic examples.