Management Tips

The Role of Brands, Media, and Sports in Breaking Stereotypes

Stereotypes still deeply permeate our society. Many unconscious biases shape attitudes, behaviors, and choices. One of the most prevalent biases links diversity with the idea of minority. Conversely, the definition of Diversity, Equity & Inclusion (DEI) is broad, resulting in a commitment to recognize and emphasize the variety of characteristics that make individuals unique in an atmosphere that embraces and celebrates individual and collective achievements (Diversity Brand Index, 2018). Considering the eight forms of diversity recognized in literature (gender and gender identity, age and generations, ...