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The Keyword is Transformation
We are living in a moment where the challenges are immense for all sectors, and perhaps more than ever before, these challenges are cutting across various industries. If we look at the automotive industry today, we see a transformation of unprecedented magnitude, never before seen in the 150 years of our industry's existence, nor in most other sectors even today. This transformation is a direct result of a series of accumulating pressures, with the need to reduce our environmental impact undoubtedly standing out among them. The ban on the sale of combustion engine vehicles in Europe starting from 2035 is the pinnacle of this shift.