In the current hyperconnected world, the primary sources of value are data and communication, elements that businesses must know how to transform into information and relationships of trust, i.e. into sustainable economic value.#Through the construction of an ecosystem of complementary and interconnected solutions, businesses can generate "network externalities" and "switching costs" able to consolidate their advantage with respect to competitors. To this we can add economies of scale linked to digital infrastructure, and economies of scope and learning associated with the availability of data and the use of AI. The last key ingredient is the degree of control that can be exercised by a business over the network of actors involved in an ecosystem.