E&M
2025/4
From Sales Manager to Business Manager
The study, conducted by the Commercial Excellence Lab at SDA Bocconi School of Management in collaboration with ManagerItalia, examined the perceptions of a sample of 504 managers regarding the role of commercial functions in the recent past, present, and near future. The aim was to identify the main evolutionary dynamics characterizing these critical organizational units.
DOI: 10.57590/1120-5032-202504eng-7
Pages 48-49