Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Focus. Marketing Made in Italy Products
Cultural Specificity and Quality of Production
There are strong correlations between the cultural specificities of different countries and the characteristics of managerial, business, and market processes. These links determine the quality of production (artisanal products, manufactured products, and service experiences) that are simultaneously an expression and a structural component of national cultures. The most distinctive elements of Made in Italy management are the excellence of products, the ability to interact with clients, and the spirit of innovation.