E&M
2020/2
Contents
Editorial
Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Visual Readings
Focus. Marketing Made in Italy Products
What It Means to Talk about Made in Italy
Cultural Specificity and Quality of Production
Digital transformation
Financial Systems
People Management
Public Services
Cultural Specificity and Quality of Production
There are strong correlations between the cultural specificities of different countries and the characteristics of managerial, business, and market processes. These links determine the quality of production (artisanal products, manufactured products, and service experiences) that are simultaneously an expression and a structural component of national cultures. The most distinctive elements of Made in Italy management are the excellence of products, the ability to interact with clients, and the spirit of innovation.
è Professore ordinario, Coordinatore Corso di Laurea in Management e Marketing Università di Bologna
è professore di Marketing e di Entrepreneurship presso l’Università LUISS di Roma, dove dirige X.ITE – Centro di Ricerca su Consumi e Tecnologie. Fra il 2010 e il 2014 ha guidato un operatore del venture capital italiano, ed è attualmente impegnato quale venture partner di alcuni fondi chedi early (technology transfer) sia di late stage capital.
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