E&M
2023/3
Contents
Dossier. Desire for Luxury: Experiences, Practices, Values
Luxury Experience as a Modus Vivendi
A Growing Market Despite Uncertainties
Global Players are Shopping for Smaller Businesses
Discretion and Refinement at the Core of Quiet Luxury
Excellence Becomes a Group: the Case of Florence
NFTs for a New Customer Relationship
Authenticity Generates Uniqueness, Trust, and Loyalty
Personalizing the Product, but with Moderation
Luxury Hospitality: Challenges, Trends, and Good Practices
Focus. The Artificial Era (but not too much)
Looking Closely Through the Digital Mirror
Cybersecurity and Companies: If the Worst Virus is the Mentality
Possible Metaverses: Archetypes and Use Cases to Go Beyond the Hype
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
Public Administration
Towards Big Government. The Key Role of a Large Public Administration
Sustainability
Authenticity Generates Uniqueness, Trust, and Loyalty
Brand reputation is now an essential value for any entrepreneurial activity; it is crucial for companies not to merely list a series of 'good intentions' but to embody those values themselves. The connotations of a luxury brand revolve around intangible yet deeply-rooted concepts that are inherently linked to that specific brand. The idea of authenticity represents, above all others, the distinguishing characteristic and identity of a brand.
è professore di Economia Aziendale e Strategia presso il Dipartimento di Management e Tecnologia dell’Università Bocconi, SDA Bocconi Professor e Strategy and Entrepreneurship Faculty Deputy. Si occupa di temi di crescita internazionale e dei settori design-based. È Direttore dell’Executive Master in Luxury Management realizzato da SDA Bocconi in collaborazione con ESSEC Business School.
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