Better environmental and social standards, a search for flexibility and new forms of contracts represent the current needs of consumers and must haves in today’s real estate sector. To achieve all of this, though, a joint effort is necessary between the public and private sectors. The latter must be significantly reinforced thanks to the entry of institutional capital able to promote new projects and above all renovate existing structures. There can be two results: improving the quality of life, and thus wellbeing, of customers and citizens, and promoting the public interest also from the viewpoint of territorial rebalancing of growth in our country.