E&M

The Channel & Retail Lab is a think tank, a reference point in Italy and abroad, focused on digital transformation and go-to-market, involving key leaders from different sectors in the design of practical tools useful for responding to real market needs, comparing innovations and enhancing and disseminating the added value of innovation for knowledge development. Sandro Castaldo, Erika Mallarini, Antonella Pirro Ruggiero, Marianna Bartiromo and Marco Fanelli participated in the 2023 work on pharmacy innovation for SDA Bocconi. Research partners: Chiesi Italia, DigitalSolutions, Haleon, Phoenix Pharma Italia and Teva Italia.