Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Focus. Marketing Made in Italy Products
The Supply and Demand of Uniqueness
The uniqueness of products that benefit from the symbolic guarantee of being Made in Italy fulfills the role of helping the consumer define his own identity, towards himself, increasing self-esteem, esteem regarding one's community, and increasing social esteem as well. The challenge awaiting Made in Italy production is to feed and regenerate the resources that consolidate its elective positioning towards the demand for distinction and uniqueness, both in consumer markets and industrial markets.