Dossier. Urban Regeneration
Focus. The New Normal in Marketing
Organization and People Management
The Platform Economy and the Paradoxes of Digital Work
Many of the virtues digital platforms boast of - such as the substitution of human work, the formalization of informal economies, the definition of flexible and autonomous forms of use, or the democratization of the market and business – are not confirmed by empirical evidence; rather, we can see trends in the opposite direction. As much as the platform economy appears as a “disruptive innovation,” in reality it proposes a regime of labor in which we can find forms of exploitation – such as piecework, continuous surveillance, and informalization of labor – that have characterized the global economic scenario for some time. What distinguishes platforms from past organizational models is the continuous production of data that can be extracted, processed, and used to their benefit, starting from the gestures that users commit daily in interacting with the platforms. More than disappear, work seems to be radically transformed, thus most of the time evading the rules set by regulators.