Focus. Sustainable Finance
Economy, work and organisations
Competition and markets
Mountain Tourism in Transition
Various studies conducted in 2020 and 2021 have shown an increase in the attention of travellers for sustainability, starting with environmental sustainability. A study conducted by Booking.com on its users, for example, indicated that 82 percent of travellers think that travelling sustainably is important. For this reason, mountain tourism is evolving towards zero-impact solutions able to integrate logics of sustainable promotion and diversification of the offering, and to respond to heightened competition between destinations and greater attention to the environment on the part of users.