Thanks to the conquest of civil rights based on the construction and recognition of a specific cultural, social and political identity, LGBT+ people have also become a segment of the tourism market that produces considerable sales at the global level.#LGBT+ tourism regards not only the many thematic events organized around the world, but boasts the presence of ad hoc organizations such as the International Gay and Lesbian Association and numerous dedicated sites and portals. Many countries, such as Israel, have attempted to exploit the potential of this market segment with dedicated campaigns.#In Italy, the institutions still have great difficulty in taking public initiatives aimed directly at LGBT+ tourism through the appropriate structures, such as local government tourism offices. Even in Milan, despite the presence of almost one-third of all Italian gay clubs, local administrations have shown inadequate attention to this segment.