E&M
2022/4
The Customer Experience as the Heart of Hospitality
The advent of new players and the consequences of the pandemic have forced radical changes in the hospitality sector, requiring a decisive response on the part of operators. In this context, the building has a central role for the quality of the customer experience, as regards both the part linked to systems, and that linked to the reservation or check-in experience. In that sense, data becomes an increasingly important element for operators, along with ESG themes, that are receiving more and more attention from end customers and operators.