In the new global scenario, functions and roles that were once the exclusive province of governments now come under the responsibility of businesses. Businesses must develop the ability to operate in increasingly broad contexts through a sort of corporate foreign policy, based on two elements: a reading of social and geopolitical issues, and forward-thinking corporate diplomacy with respect to issues that are at the center of the public agenda and debate.
Corporate diplomacy is a concept destined to become an ideal multidisciplinary tool to manage and increase the social legitimization, reputation, and real power of all of those organizations that must compete in the global markets.