The Present and Future of MBA Programs
The Compass of Trust for Management
Marchionne and Lessons in Leadership
Being a Strategy Maker in the Digital Era
The Great Bet of Sustainability
Dossier. Corporate governance
Conditions for the Growth of Italian Businesses
Focus. Capitalism and Business
Searching for European Capitalism
The Return of the State? It Depends
European Diversity Without Unity
Special 30 Years of Economia & Management
Businesses Can No Longer Remain Neutral
In the new global scenario, functions and roles that were once the exclusive province of governments now come under the responsibility of businesses. Businesses must develop the ability to operate in increasingly broad contexts through a sort of corporate foreign policy, based on two elements: a reading of social and geopolitical issues, and forward-thinking corporate diplomacy with respect to issues that are at the center of the public agenda and debate.
Corporate diplomacy is a concept destined to become an ideal multidisciplinary tool to manage and increase the social legitimization, reputation, and real power of all of those organizations that must compete in the global markets.