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E&M

2025/1

The TCC Model: Turning Data Into Competitive Advantage

TCC, a company specializing in loyalty programs, adopts a holistic, data-driven approach to loyalty campaign design. Every step is backed by in-depth data analysis with the goal of maximizing return on investment (ROI) and return on emotions (ROE) for retailers. TCC's approach to loyalty measurement demonstrates how a data-driven strategy can not only improve campaign performance, but also provide detailed insights into customer behavior and optimize marketing strategies. 

Keywords: 10.1485/1120-5032-202501eng-6

DOI: 10.1485/1120-5032-202501eng-6

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