E&M
2023/3
Contents
Dossier. Desire for Luxury: Experiences, Practices, Values
Luxury Experience as a Modus Vivendi
A Growing Market Despite Uncertainties
Global Players are Shopping for Smaller Businesses
Discretion and Refinement at the Core of Quiet Luxury
Excellence Becomes a Group: the Case of Florence
NFTs for a New Customer Relationship
Authenticity Generates Uniqueness, Trust, and Loyalty
Personalizing the Product, but with Moderation
Luxury Hospitality: Challenges, Trends, and Good Practices
Focus. The Artificial Era (but not too much)
Looking Closely Through the Digital Mirror
Cybersecurity and Companies: If the Worst Virus is the Mentality
Possible Metaverses: Archetypes and Use Cases to Go Beyond the Hype
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
Public Administration
Towards Big Government. The Key Role of a Large Public Administration
Sustainability
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
The explosion of the phenomenon of ChatGPT has generated many questions at various levels: ethical, cognitive, technological, and entrepreneurial. To objectively evaluate the risks and potentials of an artificial intelligence tool, it is essential to better understand its characteristics of functioning and possible uses. Relying entirely on it or using it as professional support leads to very different perspectives.