E&M
2024/3
The Contagious Power of Inclusive Brands
The commitment to Diversity, Equity & Inclusion (DEI) among companies has traditionally focused on the HR dimension, which has minimal visibility on the outside. In recent years, however, more and more brands have recognized their social role in promoting an inclusive culture, even at the B2C level. This has led them to embrace social responsibility and customer engagement, and to ensure transparency, consistency and continuity in their inclusion efforts.