E&M
2020/2
Contents
Editorial
Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Visual Readings
Focus. Marketing Made in Italy Products
What It Means to Talk about Made in Italy
Cultural Specificity and Quality of Production
Digital transformation
Financial Systems
People Management
Public Services
What It Means to Talk about Made in Italy
What does Made in Italy mean? What are the elements and resources that determine the success of our products on international markets? Starting with a general overview of the elements and resources that make Made in Italy production what it is, the Focus of this issue concentrates on those aspects which, more than others, seem to catalyze the irresistible allure of our products.
è professore di Marketing e di Entrepreneurship presso l’Università LUISS di Roma, dove dirige X.ITE – Centro di Ricerca su Consumi e Tecnologie. Fra il 2010 e il 2014 ha guidato un operatore del venture capital italiano, ed è attualmente impegnato quale venture partner di alcuni fondi chedi early (technology transfer) sia di late stage capital.
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