Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Focus. Marketing Made in Italy Products
What It Means to Talk about Made in Italy
What does Made in Italy mean? What are the elements and resources that determine the success of our products on international markets? Starting with a general overview of the elements and resources that make Made in Italy production what it is, the Focus of this issue concentrates on those aspects which, more than others, seem to catalyze the irresistible allure of our products.