Dossier. Innovation & Tradition
Dossier. The 2030 Agenda and Local Territories
Focus. Businesses Face the Challenge of Covid-19
Organization and People Management
Another Weapon for Businesses: Imitation Market Strategies
Although innovative strategies are able to offer greater potential profits, they also bring a greater risk of failure. From the standpoint of balancing opportunity and risks, innovation and imitation should thus not be seen as alternatives, but as complementary. The digital paradigm has made innovation, but also imitation, easier. Among the second mover vantages not to be underestimated today, we underscore the role of data-based economies of learning and network externalities linked to value ecosystems.