Urban regeneration is one of the activities with the highest economic impact. For this reason, it is important to discuss the factors that can make it sustainable from an environmental and social point of view. In this respect, listening to the community, sharing the value proposition with stakeholders, and in particular promoting active collaboration between the public and private spheres, are key to spreading awareness of the importance of ESG criteria in the real estate sector. Moreover, every operator should be aware of how technology can be an enabling factor and a strategic tool for the creation of long-term value, and not just in economic terms.