E&M
2023/3
Contents
Dossier. Desire for Luxury: Experiences, Practices, Values
Luxury Experience as a Modus Vivendi
A Growing Market Despite Uncertainties
Global Players are Shopping for Smaller Businesses
Discretion and Refinement at the Core of Quiet Luxury
Excellence Becomes a Group: the Case of Florence
NFTs for a New Customer Relationship
Authenticity Generates Uniqueness, Trust, and Loyalty
Personalizing the Product, but with Moderation
Luxury Hospitality: Challenges, Trends, and Good Practices
Focus. The Artificial Era (but not too much)
Looking Closely Through the Digital Mirror
Cybersecurity and Companies: If the Worst Virus is the Mentality
Possible Metaverses: Archetypes and Use Cases to Go Beyond the Hype
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
Public Administration
Towards Big Government. The Key Role of a Large Public Administration
Sustainability
Luxury Experience as a Modus Vivendi
The pandemic has represented a crucial phenomenon that has revolutionized the positioning and market characteristics of the luxury sector. The luxury experience is, above all, a distinctive element with deeply symbolic meaning that identifies a way of being, belonging to a core set of values, and enhances the uniqueness of those who live that experience. From travel to psychophysical wellbeing, luxury is no longer - or, in any case, not only - about possessing a good, but tends to be identified with the narrative of a modus vivendi.
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