Dossier. Desire for Luxury: Experiences, Practices, Values
Focus. The Artificial Era (but not too much)
Luxury Experience as a Modus Vivendi
The pandemic has represented a crucial phenomenon that has revolutionized the positioning and market characteristics of the luxury sector. The luxury experience is, above all, a distinctive element with deeply symbolic meaning that identifies a way of being, belonging to a core set of values, and enhances the uniqueness of those who live that experience. From travel to psychophysical wellbeing, luxury is no longer - or, in any case, not only - about possessing a good, but tends to be identified with the narrative of a modus vivendi.