E&M
2025/3
The Apple Paradox: When Excellence Becomes Vulnerability
Apple Inc., one of the world's most influential technology companies, now faces a delicate strategic juncture. Its historical dependence on manufacturing in China, once a model of operational efficiency, is now a critical source of vulnerability, exacerbated by rising geopolitical tensions between the United States and China. This dramatic change highlights a key challenge for contemporary global business: balancing efficiency and resilience. Apple's experience underscores the risks of a concentrated supply chain and offers valuable lessons for multinationals, which are called upon to rethink their strategies in an increasingly unstable and fragmented global economy.
Keywords: supply chain, reshoring, economies of scale, globalization, resilience
DOI: 10.57590/1120-5032-202503eng-11
Pages 101-108