E&M
2024/2
Contents
Editorial
Focus. Rethinking HR Strategies and Public Employee Roles
A Forward-Looking Vision. Rethinking HR Strategies and Public Employee Roles
A Strategic Imperative. The Role of HR Management in Italian PSOs
Bridging the Skills Gap. How New Competencies Drive Innovation
War for Talent or Trawl Fishing? Balancing HR Needs and Quality in PSOs
Next Generation Performance Appraisals. Balancing Administrative and Development Goals
The European Commission's ComPAct: Bringing Innovation to EU Public Administrations
Visual Readings
Themes
Embracing Expert Approaches in Modern Credit Rating Modelling
Microfinance: A New Sustainable Asset Class on the Horizon?
Inclusive Brand Activism. Driving Social Change Beyond Woke Washing
Internet of Beings. AI and Hyper Data Revolutionize Healthcare
At the Wheel with Gen Z. Charting the Roadmap for Future Urban Mobility
Inclusive Brand Activism. Driving Social Change Beyond Woke Washing
In an age of uncertainty, the role of brands is expanding. An increasingly informed end market is demanding proactive positions from brands on social issues, propelling them toward a major evolution: inclusive brand activism. This article explores how companies can leverage brand assets to promote positive social change by integrating activism into their strategy. Through an approach that values diversity and inclusion, brand activism transcends CSR and becomes a concrete and authentic driver of change. A brand's ability to resonate with all individuals, to represent diverse perspectives, and to take a clear stand in support of a more equitable society strengthens its positioning, amplifies trust, loyalty, and word-of-mouth, ultimately impacting revenue growth through consistency while avoiding woke washing.