E&M
2023/4
Contents
Editorial
Dossier. Driving in the Future
The Great Challenges for Italian Industry
Expected and Real Benefits of Industry 4.0
Focus. Driving in the Future
Focus. Agribusiness Searching for a Future
All the Ingredients of Supply Chain Resilience
Sustainability Benefits All Actors, Including Financial Interests
Vertical Farming: from Hype to Disinvestment
Collaborating is Difficult, but for Supply Chains it is Necessary
Focus. The Future of Sports between Value and Values
A Model of Sports Between Olympic Spirit and (Hyper) Professionalism
Milan’s Olympic Ambitions Reach New Heights
Athletes and Careers: The Game Is Played Off the Field Too
An (In)Tangible Legacy: What Remains of Sporting Events
Why Sports Facilities Are a Winning Business (for Everyone)
Beyond Victory: Fan Engagement Between Identity and Community
Artificial Intelligence
Business Marketing in the Era of Generative AI
Between feared risks and hoped-for opportunities, the applications of GAI are rapidly impacting management disciplines, particularly Business Marketing. Human interaction is still very much present in this field, which on the one hand, limits potentially more threatening aspects, and on the other, allows for the optimal exploitation of the advantages of new technologies.
È professore ordinario di Strategie d’Impresa presso l’Università della Calabria. Insegna inoltre Business Marketing presso la SDA Bocconi e Entrepreneurship&Venture Capital presso la LUISS Guido Carli.
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