E&M
2019/2
Contents
Dossier: 1969 Back to the Future
Dossier: Science and Technology
Dossier: Capital and Labor
Dossier: Civil Rights
The Long March from Stonewall to an LGBTQ+ Market
Dossier: Sex, Drugs, and Rock 'n' Roll
The Legacy of Woodstock Is (A)live
Cannabis: An Evergreen Business
Visual Readings
Focus: Competing on the Web and with the Web
The 5 Rules of Online Business
Sharing Economy
Entrepreneurship
Special 30 years of Economia & Management
1998-2007: Great Transformations at the Turn of the Millennium
Digital Transformation: Step-by-step Strategy
To successfully tackle digital transformation, whatever sector they are in, companies cannot limit themselves to taking a few targeted actions, but must rethink the pillars of their business strategy in a context that is (and will be) increasingly digital.
To that end, the traditional model of the strategic process must be integrated sector by sector, company by company, with an analysis of the external digital context (along three dimensions: customers, competitors, and the supply chain), with the evaluation of a company's digital readiness (in terms of infrastructure, skills, leadership, partners, experience, and resources) and with the definition of the digital impulse of the strategy (regarding both the perimeter and the timing).
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