E&M
2020/3
Contents
Editorial
Dossier. Economic-political developments
Political-economic Dynamism and the Unknown Factor of Solidity
Dossier. Society and the environment
Migration Flows on the African Continent
Dossier. Business and company
The Playing Field for African Businesses
Visual Readings
Focus. Silver economy
How the Demographic Profile Has Changed
Age Management A Necessary Choice
Old Age as Stimulus for a New Form of Welfare
Accounting and financial statements
Mergers & Acquisitions
Public administration
Large-scale retailers Aim to Conquer the Silver Customer
The over-65 population segment is characterized by strong elements of diversity and cannot be considered as a single homogenous group, but to the contrary, requires careful and analytic profiling. The silver population has been neglected by commercial offers, especially as regards the purchase experiences of food products and the design of large-scale retail points of sale.#The silver segment particularly appreciates the function of socialization, encounters, and entertainment that commercial spaces can provide. This combines the experiential aspect with sales personnel, a decisive factor in satisfying over-65 customers during their shopping.
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