E&M

China today is Europe’s most important trading partner, and prospects for the future go in the direction of a consolidation of the relationship. Italy, in particular, whose brand represents a synonym of excellence for Chinese consumers, can play a significant role in this context, especially considering that some strategic goods produced by Italian companies will see an increase of demand in China. The results of a survey conducted by the Italy China Council Foundation, presented here, provide an interesting perspective to orient the strategy of companies that want to exploit and expand trade channels with China.