Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Focus. Marketing Made in Italy Products
From the Newspaper to the Newsbrand: The View of Managers
Italian readers continue to recognize the reliability, professionalism, quality investigations, and serious competence of print media. For individuals belonging to the target of entrepreneurs, executives, managers, self-employed professionals and their families, there is a greater search for information and quality analysis, a characteristic of printed news: 84.7 percent of them have read at least one daily or periodic publication in the last 30 days, and almost 50 percent have read or skimmed a newspaper every day. In addition, print media confirms its position as a unique medium for advertising communication: its ability to transmit messages is strengthened by the deep sharing of values with its readers.