E&M
2026/2
è Direttore di Economia & Management e Professore ordinario presso l’Università Bocconi di Milano. Ricopre inoltre le cariche di Past President della Società Italiana di Management (SIMA) e dell’International Federation of Scholarly Associations of Management (IFSAM). // is Editor in Chief of Economics & Management and Full Professor at Bocconi University in Milan. He was formerly the President of the Italian Society of Management (SIMA) and of the International Federation of Scholarly Associations of Management (IFSAM).
Trust, the Hidden Architecture of the Economy
In markets marked by uncertainty, volatility, and digital transformation, trust can reduce the perception of risk, support consumer and investment decisions, and strengthen relationships with customers and stakeholders. But trust is a fragile resource: It stems from reputation, it is reinforced through consistent behavior, and it can deteriorate rapidly when promises are not backed by action. Therefore, understanding the dynamics of trust is essential for guaranteeing competitiveness, managing relationships, and facing the future.
Keywords: trust, trust capital, reputation, brand equity, governance
DOI: 10.57590/1120-5032-202602eng-1
Pages 3-6
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