The "blue economy" produces 3.3 percent of global GDP, representing a production system that generates annual sales estimated at 5.2 trillion dollars, gross value added of approximately 2.6 trillion dollars, and more than 168 million jobs. Despite still being a minority position, the interest for the preservation of marine ecosystems, corresponding to SDG 14 "Life Below Water," is growing more rapidly with respect to other sectors. The efforts of businesses in the challenge of protecting the seas is thus in an initial phase, in which companies do not yet feel fully responsible for what happens in the oceans. To mobilize all businesses in the challenge of safeguarding the seas, it is essential to increase their level of attention and involvement, including through the definition of new specific standards aimed at supporting the definition.