E&M
2022/4
Contents
Dossier. Urban Regeneration
The Virtuous Circle of Sustainability
Dossier. Living
New Social Needs at the Center of Living
Make Way for Proptech as a Lever for Growth
Dossier. Commercial
Great Transformations of the Sales Sector
Offices Are Changing; Investments, Too
Focus. The New Normal in Marketing
When Images Become a Repository of Data for Businesses
Brand Management between Back to the Future and Interstellar
The Key Points of the Digital Transformation of Go-to-market
Visual readings
Sharing economy
Organization and People Management
Retail and Logistics: Two Sides of the Same Coin
The advent of new technologies and the Covid-19 pandemic have favored the acceleration of e-commerce, that has been seeing double-digit growth for almost ten years now. This has contributed to the transformation and development of the logistics sector, penalizing traditional physical trade. The strong interest among investors for properties used for logistics, with a symmetrical disinterest for those used for sales, is an indicator of this change. However, to guarantee a unique, efficient and memorable buying experience for the customer, it is necessary for both sectors to collaborate in order to arrive at the right form of integration.
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