Dossier. Urban Regeneration
Focus. The New Normal in Marketing
Organization and People Management
Retail and Logistics: Two Sides of the Same Coin
The advent of new technologies and the Covid-19 pandemic have favored the acceleration of e-commerce, that has been seeing double-digit growth for almost ten years now. This has contributed to the transformation and development of the logistics sector, penalizing traditional physical trade. The strong interest among investors for properties used for logistics, with a symmetrical disinterest for those used for sales, is an indicator of this change. However, to guarantee a unique, efficient and memorable buying experience for the customer, it is necessary for both sectors to collaborate in order to arrive at the right form of integration.