Dossier. The Scenario
Dossier. The Information Industry
Dossier. The Media Diet
Focus. Marketing Made in Italy Products
Newspapers Searching for New Business Models
The data on the overall sales of newspapers in Italy highlights the absolute importance of the newsstand channel. However, there does not seem to be any coherence between the declared strategy of the main publishers of newspapers and the organizational and distribution structure of the entire sector. In our country, the digital sector generates revenues that are not significant for the publishers of traditional newspapers; a picture unlikely to change in the short to medium-term. In the best-case scenario, all-digital publications, “pure players,” will survive at breakeven, or slightly above.