E&M

2020/2

Pier Luca Santoro

Newspapers Searching for New Business Models

The data on the overall sales of newspapers in Italy highlights the absolute importance of the newsstand channel. However, there does not seem to be any coherence between the declared strategy of the main publishers of newspapers and the organizational and distribution structure of the entire sector. In our country, the digital sector generates revenues that are not significant for the publishers of traditional newspapers; a picture unlikely to change in the short to medium-term. In the best-case scenario, all-digital publications, “pure players,” will survive at breakeven, or slightly above.

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