Dossier. Urban Regeneration
Focus. The New Normal in Marketing
Organization and People Management
New Housing Needs and Market Responses
The platform economy is deeply modifying the entire real estate sector. Driven by demand whose protagonists have changed, the digitalization of the sector has imposed a new conception of the process of sale, in which online and offline experiences increasingly go together. Important evolutions have taken place during the phase of purchase and valuation of an apartment, with services increasingly attentive to real estate valuation, and in the relationship between public and private subjects, called on to form a renewed partnership to allow for easier tax rules and a better regulated market.