Dossier. Corporate governance
Focus. Capitalism and Business
Special 30 Years of Economia & Management
The Compass of Trust for Management
Customer trust is the main driver of the economic performance of a business. This is even more true in digital channels, the have a strong need for trust. To fully grasp the opportunities deriving from new technologies, it is necessary to move towards omnichannel marketing, that places the customer at the center of the business and its channels. This is the way to model the organization, the processes, and the organizational culture in order to actually create a customer-centric business.