E&M

2023/2

Alessandro Arbore Andreina Mandelli

Market Decisions in Phases of Uncertainty: The Case of the Metaverse

Today, the metaverse finds itself in an intermediate situation, poised between potentially disruptive innovation and significant uncertainty as a platform whose opportunities are evident but with many challenges yet to be resolved. Companies, torn between a wait-and-see approach and a proactive stance, must develop a well-organized strategy consisting of three distinct phases to effectively calibrate timing and efforts.

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