E&M
2023/2
è Professor of Practice di Marketing presso SDA Bocconi School of Management, Faculty Deputy di Marketing and Sales e Direttore scientifico dei programmi internazionali "Senior Management Program" e "Customer-based strategies & new revenue models".
Market Decisions in Phases of Uncertainty: The Case of the Metaverse
Today, the metaverse finds itself in an intermediate situation, poised between potentially disruptive innovation and significant uncertainty as a platform whose opportunities are evident but with many challenges yet to be resolved. Companies, torn between a wait-and-see approach and a proactive stance, must develop a well-organized strategy consisting of three distinct phases to effectively calibrate timing and efforts.
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