E&M
2023/3
Contents
Dossier. Desire for Luxury: Experiences, Practices, Values
Luxury Experience as a Modus Vivendi
A Growing Market Despite Uncertainties
Global Players are Shopping for Smaller Businesses
Discretion and Refinement at the Core of Quiet Luxury
Excellence Becomes a Group: the Case of Florence
NFTs for a New Customer Relationship
Authenticity Generates Uniqueness, Trust, and Loyalty
Personalizing the Product, but with Moderation
Luxury Hospitality: Challenges, Trends, and Good Practices
Focus. The Artificial Era (but not too much)
Looking Closely Through the Digital Mirror
Cybersecurity and Companies: If the Worst Virus is the Mentality
Possible Metaverses: Archetypes and Use Cases to Go Beyond the Hype
Here Is the Pen, ChatGPT! Generative AI Put to the Test with Text
Public Administration
Towards Big Government. The Key Role of a Large Public Administration
Sustainability
Sustainable Development: The Nudge of Benefit Corporations
In recent years, the attention to goals and criteria beyond traditional profit has significantly changed both business strategies and their communication methods. Companies are more frequently and strongly emphasizing their efforts to protect the environment and the societies in which they operate. Crucial issues such as climate change, growing social inequalities, and market volatility have driven businesses to formulate strategies that incorporate recent trends to meet the new preferences of consumers and thus ensure their survival in an ever-changing environment.
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