Dossier. Corporate governance
Focus. Capitalism and Business
Special 30 Years of Economia & Management
Being a Strategy Maker in the Digital Era
In the context of the broad digital transformation currently underway, CEOs must represent the engine of corporate change. In the role of the “strategy maker,” the CEO first of all has the role of defining how artificial intelligence can support strategic decisions at multiple levels, and secondly, to promote and guide the digital transformation. The CEO is also required to renew the strategies and define new business goals that include specific provisions for the creation of digital value.
To make investments in digital transformation more efficient, CEOs must support cultural change on multiple levels: decision-making culture, and a culture of partnership between human and artificial intelligence.