Dossier. Urban Regeneration
Focus. The New Normal in Marketing
Organization and People Management
Make Way for Proptech as a Lever for Growth
The application of technological solutions and instruments for innovation of processes, products, and services is influencing the entire real estate sector. This affects not only sales, but many phases of the overall value chain. This is why proptech is exploding at the global level, driven by the United States and followed by China and Europe. The ubiquity of applications of technology to real estate allows for the improvement of productivity and wellbeing of businesses and families, and represents a true engine for growth for the economic system as a whole. And we can help proptech grow in Italy as well, with the right mix of economic policy measures.