E&M
2020/3
Contents
Editorial
Dossier. Economic-political developments
Political-economic Dynamism and the Unknown Factor of Solidity
Dossier. Society and the environment
Migration Flows on the African Continent
Dossier. Business and company
The Playing Field for African Businesses
Visual Readings
Focus. Silver economy
How the Demographic Profile Has Changed
Age Management A Necessary Choice
Old Age as Stimulus for a New Form of Welfare
Accounting and financial statements
Mergers & Acquisitions
Public administration
The Long-Living, or Ageless, Consumer
Individuals over 65 not only need health and safety, but they wish to have fun, consume, appear, and travel. We need to begin to redesign what is offered to them in line with the needs and tastes of this demographic category, for which less than 15 percent of companies have developed ad hoc business strategies. Moreover, the immediate future will increasingly see the emergence of a potential "permanent consumer" who will act within a market where age brackets will be abolished.
Related contents
Articolo
Large-scale retailers Aim to Conquer ...
di Buccoliero Luca, Bellio Elena The over-65 population segment is characterized by strong elements of diversity and cannot be considered as a single homogenous group, but to the contrary, requires careful and analytic profiling. The ...
Finance
Transition Finance, Sustainability ...
di Andrea Beltratti, Alessia BezzecchiBook access is for subscribers only
- Legend:
- Enter
- For registered
- For subscribers