NextGen Management

Beyond physical reality. Packaging and product in the age of VR

Interest in Virtual Reality (VR) technologies is growing in various sectors, attracting the attention of academia and society. In VR, users can interact in real-time with digital objects, in a completely virtual environment, living an immersive experience characterized by presence and interactivity. Individuals are isolated from the outside world, in a synthetic environment that may or may not simulate the real world. VR can help accelerate digitization in many areas of human life. It commonly finds application in areas such as entertainment, tourism, education, or healthcare. In addition, it ...