E&M
2025/1
Contents
Editorial
Focus. Leveraging Loyalty to Create Value
The Strategic Power of Customer Relationships: Leveraging Loyalty to Create Value
Going Beyond Discounts: Loyalty Trends in Italian Retail
Analyzing the Concept of Loyalty: A Four-Dimensional Relationship with the Brand
Short- and Long-Term Metrics: Key Loyalty Indicators That Truly Matter
Visual readings
Science
Replace, Add, Augment: A Possible Classification Framework for AI Marketing
The Distribution of Corporate Profits: Factors of Inequality Among Italian Firms
Themes
Carried Interest: Balancing Incentives and Taxation
Corporate & Investment Banking: Perceptions of GenZ and Millennials
Corporate & Investment Banking: Perceptions of GenZ and Millennials
As the youth population is shrinking, the competition to attract young talent is heating up. In this context, we attempt to understand the perceptions and experiences of young professionals in Corporate & Investment Banking (C&IB), critical considerations to tailor employer branding, research, development, and retention activities to this target audience. Our study highlights the great potential of C&IB for young people, along with the main concerns that they have. What we find is that young people place high value on their work team, so to ensure they’re satisfied, teams must be properly enhanced to attract and retain this group of professionals.
Related contents
Articolo
Hunting Talent with Employer Branding
di Amendola Eugenio In the past it was decidedly easier for a company searching for talent to find people due to a stronger position on the labor market. Today seeking and keeping talented resources has become perceived ...Book access is for subscribers only
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