Corporate & Investment Banking: Perceptions of GenZ and Millennials

Accettura, Roberta; Pirro Ruggiero, Antonella; Rossi, Riccardo; Sisti, Alessia Giorgia

doi:10.1485/1120-5032-202501eng-11

As the youth population is shrinking, the competition to attract young talent is heating up. In this context, we attempt to understand the perceptions and experiences of young professionals in Corporate & Investment Banking (C&IB), critical considerations to tailor employer branding, research, development, and retention activities to this target audience. Our study highlights the great potential of C&IB for young people, along with the main concerns that they have. What we find is that young people place high value on their work team, so to ensure they’re satisfied, teams must be properly enhanced to attract and retain this group of professionals.

E&M

2025/1

Contents