There are many organizations that must focus on innovation to survive and prosper. Innovation is not just one thing: organizations therefore need to develop specific innovation strategies based on their current situation and where they want to be in the future. Not only does a conceptual and logical link exist between a somewhat abstract concept of "innovation strategy" and the more concrete innovation funnel concept. They are basically the same thing: innovation strategy is "funnel" strategy.#Different types of innovation funnels exist, each with their pros and cons. It is possible to introduce specific organizational policies and initiatives that can drive the development of the various types of funnels.