E&M

2023/4

Francesco C. Billari

Milan’s Olympic Ambitions Reach New Heights

The Olympics are an extraordinary opportunity for social, cultural, and economic growth for the countries that host them. The year 2026 marks the Winter Olympics, where Milan and Cortina will play a significant role in an important moment of visibility with tangible impacts, measurable in quantitative terms, and intangible values, equally significant for the event's success and the reputation of the cities.

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