E&M
2019/2
Contents
![](https://digitalibri.egeaonline.it/getImage.php?id=23858&w=318&h=464&c=0&co=1&f=0&t=0&.jpg)
Dossier: 1969 Back to the Future
Dossier: Science and Technology
Dossier: Capital and Labor
Dossier: Civil Rights
The Long March from Stonewall to an LGBTQ+ Market
Dossier: Sex, Drugs, and Rock 'n' Roll
The Legacy of Woodstock Is (A)live
Cannabis: An Evergreen Business
Visual Readings
Focus: Competing on the Web and with the Web
The 5 Rules of Online Business
Sharing Economy
Entrepreneurship
Special 30 years of Economia & Management
1998-2007: Great Transformations at the Turn of the Millennium
Fashion Startups: A Rulebook for Success
The growth of startups in the fashion industry in Italy has accelerated in the last five years, as evident from the increase in the number of initiatives, events, contests, and incubators dedicated to the sector. In a mature sector such as fashion, startups are in fact taking on a key role, by virtue of the considerable added and differential value that they can bring.
Based on a number of interviews with Italian startups and incubators/accelerators/centers of innovation in the fashion sector, some fundamental conditions for the success of new entrepreneurial initiatives in this field were highlighted: setting of clear and measurable objectives; strength of the team; constant networking activities; constant analysis of the market; redesigning objectives in a self-critical way; correct choice of incubators; adequate economic resources; focus on sustainable innovation; creation of strategic partnerships; participation in coworking spaces.