Highlights

2025-09-30 Cristoforo Losito, Stefania Farace, Anna Maria Tuan, Elisa Montaguti

Guidelines for Sustainable Communication: Green Marketing Strategies in Video Content

In the evolving landscape of digital communication, where sustainability has become central to both corporate identity and consumer expectations, the method of conveying messages is as crucial as the message itself. Companies that fail to communicate their environmental efforts effectively risk not only consumer disengagement but also reputational damage – often facing accusations of greenwashing or manipulation. As consumers grow more sophisticated and skeptical, particularly about sustainability claims, the design and delivery of content become strategic imperatives. This research addresses ...

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2025-08-26 Francesca Romana Rinaldi, Chiara Piancatelli, Fahimeh Khatami

Cut through the greenwashing. Strategies for authentic sustainability in fashion

Introduction Growing environmental awareness among consumers is driving higher demand for eco-friendly (green) products (Pimonenko et al., 2020; Zhang and Sun, 2021; Zhang et al., 2024). These goods, which aim to enhance quality of life, require rigorous, continuous assessments (Baines et al., 2013). Green manufacturing techniques are considered a promising way to improve the environmental impact of production (Nukmana et al., 2017). But customers’ willingness to pay a premium for eco-labeled goods has led some companies to make false claims in order to gain a competitive advantage, a practice ...

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2025-07-21 Giovanni Battista Dagnino, Lia Tirabeni

Managers of tomorrow: rethinking education in the age of AI

Management education has undergone a profound transformation over time, adapting to the economic, technological, and social dynamics of the exogenous environment and moving from a traditional approach, based on theory and hierarchy, to a more dynamic model incorporating new technologies. In this sense, the evolution of management education not only reflects changes in the world of work. It’s also a direct function of the ability of educational institutions to respond to the renewed needs of organizations and professionals. In reflecting on the role of managerial training institutions, it’s ...

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2025-06-24 Andrea Dossi

Beyond practice updates. values and principles redefining controlling

The Planning and Control (P&C) system is undergoing a moment of profound transformation. Throughout all of business history, in the face of external changes, the control function evolves when it becomes clear that existing practices are losing relevance. In other words, they can no longer direct managerial action – the perennial litmus test of the usefulness of the P&C system. To regain this relevance, companies are driven to develop new operational practices. These need to efficiently and effectively convey the perspectives inside the organization that inform business decisions in such a way ...

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2025-06-05 Alessandro Sura, Emanuele Di Ventura

Corporate profits: factors of inequality among Italian firms

Introduction In recent years, growing focus on economic inequality has given rise to the need for in-depth analysis of the internal dynamics in firms, particularly as regards the distribution of profits. In Italy, corporate profits are not only an indicator of the financial health of a business, but also a valuable yardstick for assessing economic inequality, both among firms and in firms. Tools such as the Lorenz curve and the Gini index make it possible to measure the degree of profit concentration and compare it with a perfectly equal distribution (Cowell, 2011). This is relevant to the topic ...

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2025-05-07 Roberta Accettura, Antonella Pirro Ruggiero, Riccardo Rossi, Alessia Giorgia Sisti

Corporate & investment banking: perceptions of GenZ and millennials

The research methodology Our study began with a desk analysis based on accredited sources regarding research around the values and concerns of Under 36s, regardless of industry. The objective was to identify possible differences or overlap between young people in Corporate & Investment Banking and those working in other fields, starting with a larger sample. Next, we focused on C&IB, running qualitative analysis through in-depth interviews with young people employed by various banking institutions based in Milan, London and New York, in different areas and segments of C&IB. The evidence, processed ...

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2025-03-31 Bruno Busacca, Giuseppe Bertoli

Leveraging Loyalty to Create Value

Companies need to manage their customer base according to loyalty-based logic, focused on building and maintaining loyal relationships that stand the test of time. This reality has long been underscored by the shift from transactional to relationship marketing. The digital revolution has fueled and accelerated this transition, redefining the structure and competitive mechanisms of many industries and creating new ones, breaking down geographic barriers and activating processes of cross-sector convergence. On the one hand, the exponential increase in available information (on individual preferences, ...

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2025-02-27 Andrea Ciacci, Claudio Raimondi

Successful Business Cases: AI Implementation Best Practices

In September 2023, Microsoft Italy launched the AI L.A.B. (Learn – Adopt – Benefit) project, an initiative designed to help companies assess and implement generative Artificial Intelligence (AI) solutions through tailored consulting, training, and skill development to enhance individual productivity and business competitiveness. Including currently over 320 companies and 450 generative AI projects—half already in production—the program has also trained thousands of professionals in AI-related skills. The project involves universities, institutions, and strategic partners to bridge the ...

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2025-01-07 Severino Meregalli

Creating Value with AI: Post-Digital Business Strategies

Since 2022, artificial intelligence (AI) has firmly established itself as a central topic on the innovation agendas of companies across a wide range of industries. From the first months of the launch of generative AI tools with easy-to-use interfaces targeting the consumer market, the scale of this phenomenon has been clear. OpenAI's ChatGPT, for instance, counted 100 million users within two months of its debut, becoming the fastest growing digital service ever. Fast forward to 2024, and the market’s overall focus on generative AI is unmistakable, as evidenced by the upsurge in investments ...

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2024-12-13 Giuliana Bensa, Giovanni Fattore

Artificial Intelligence and the Administrative Side of Public Healthcare

There is no doubt that technological innovation in the digital domain is accelerating, and that applications of artificial intelligence (AI) could have a profound impact on society. The future holds the prospect of a different way of life from the one we know today, with potential changes in the way we are citizens (e.g., how we engage in political life or use public services), consumers (digital marketing, already a reality, will continue to evolve), and workers (we can expect further automation and a major redefinition of job skills). While technological innovation advances rapidly, its practical ...

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